Acquafarina

Acquafarina is a premium Italian fine-dining room in Vancouver, recognised in the MICHELIN Guide. The work here sits closest to the room itself: protecting a luxury brand across every guest touchpoint while building the commercial engines — private events, weddings, wine — that a recommendation of this kind can carry.

Positioning had to hold two things at once: the polish a MICHELIN mention invites, and the warmth a neighbourhood fine-dining room depends on to fill a Tuesday. The strategy separated the two without letting either dilute the other — refined creative direction and copy for the brand itself, paired with SEO and conversion work built specifically around high-value searches: wedding venue, private dining, corporate events.

Wine-list refreshes, anniversary and repeat-guest communications, and reputation management were built into the same system rather than treated as separate workstreams, because at this tier a guest's experience of the brand does not stop at the table.

The result is a brand that reads as considered in every channel it touches — menus, wine collateral, event pages, guest correspondence — without ever feeling like marketing was layered on top of the room after the fact.