Social Corner is a Mediterranean social-dining brand built for brunch, cocktails, and late night — first in Yaletown, then across a second location in Coal Harbour. The brief was never "one restaurant, two addresses": each neighbourhood has its own audience, its own competitive set, and its own reason to visit on a Tuesday versus a Saturday.
The work is built around dayparts and occasions rather than a single always-on brand voice: brunch, Happy Hour, late night, and seasonal food and cocktail moments each get their own campaign logic, while staying recognisably one brand across paid social, organic content, creator partnerships, and reviews.
The Coal Harbour opening was treated as its own launch — awareness, local activation, and creator visits built specifically for a second location entering a neighbourhood with different foot traffic and different competitors than the original room.
Guest-facing systems — reviews, private dining enquiries, FOH-facing promotional communication — were built to hold up across both addresses without requiring the team to reinvent the playbook every time a new offer goes live.
Scope
Localized campaigns · Paid & organic social · Creators · Reviews
Locations
Yaletown, Coal Harbour
Engagement
Ongoing
